Annoying Web Tactics
List of the internet's most annoying sources of revenue
The following is more of a rant than an authoritative resource. It's ordered starting with most annoying to not-so-annoying.
KEY:
Example
How they make money
Annoyance
Fed up?
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Spyware
- Programs installed surreptitiously. They send user data back to the spyware company. Adware is the term for any program that has ads, but in conjuction with spyware it's particularly annoying.
- Too many (here's a short list from wikipedia.org)
- Demographic data sold to marketing companies, maybe personal data. Spyware with adware can get ad revenue and referrals.
- Private data compromised, causes computer instability, hard to remove. Spyware with adware will change settings and open popups.
- Eliminating spyware can be a long battle. Here's an overview I put together.
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Spam
- Unsolicited emails usually sent in bulk.
- Just check your inbox.
- Most spam emails have links to buy merchandise or to porn sites.
- Relentless swarms of spam clutter inboxes and waste bandwidth.
- Laws, Bayesian filters, whitelists, blacklists, authentication (e.g. SPF). You name it, spammers can get around it.
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Spim
- Spam messages via an instant messenger program.
- Usually in the form of "Hey check out this link"
- Links usually go to porn sites.
- IM windows popping up are distracting enough without spam.
- Block individuals. Or use whitelists (only people on your buddy list can write you). Or can receive messages from unknown users after accepting a request.
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Windows Messenger pop-up spam
- Using the Windows service designed to send networking messages, ads are sent to a group of IP addresses.
- D Squared Solutions.
- The messages are plain text, so URLs to merchant sites are written out.
- As intrusive as a browser popup, but more random.
- Microsoft KB article 330904.
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Browser Pop-ups
- An advertisement that opens in a new browser window when a web page loads or closes.
- Many advertisers use this technique.
- Paid per click, possibly per view or per completed order.
- They are obnoxious, intrusive, and some try to install things through browser flaws.
- Get a pop-up blocker. Some browsers have them built in. IE now includes one with Windows XP SP2.
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Floating ads
- Advertisements in a web page that cover the content.
- Usually DHTML/JavaScript is used to overlay a picture ad for a specified amount of time or until the user clicks to close it.
- Paid per click, possibly per view or per completed order.
- The ad blocks content, and sometimes will trick the user into clicking.
- Disable JavaScript/scripting. Or follow the "Banner ads" suggestions below.
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Registration
- Some web sites require user registration before content can be viewed.
- Some nytimes.com articles, many online newspapers.
- Most of the time registration is free, but the data gathered is used for market research.
- Usually the registration requires personal information and an email address.
- bugmenot.com.
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Dynamic keyword ad links
- Using JavaScript and/or CSS, keywords are dynamically linked with ads.
- Vibrant Media's IntelliTXT.sm
- Paid per click, possibly per view.
- Page usability is paused while the script loads.
- Disable JavaScript/scripting. Or follow the "Banner ads" suggestions below.
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Interstitials
- An advertisement shown en route to the content page, possibly with a forced delay. Specifically, click on a link, but instead of going directly to the page, a page with an ad is presented.
- salon.com articles, Yahoo! News Photo Slideshows.
- Paid per click, possibly per view or per completed order.
- Slight delay in viewing content.
- Could follow the "Banner ads" suggestions below to block the ad, but still have to click through to the content.
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Banner ads
- An advertisement inline with web page content. Can be text or an image.
- Google ads, DoubleClick.
- Paid per click, possibly per view or per completed order.
- There are privacy concerns with context sensitive ads (i.e. Gmail). Flash ads and animated ads can be distracting.
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Block the display of ads by redirecting advertiser domains in a Hosts file (Instructions from mvps.org)
If using Firefox: Adblock.
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Paid content
- Some web sites charge for content, either partially or entirely.
- Wall Street Journal Online, salon.com, some Yahoo! services.
- Paid directly.
- Not all paid content is worth paying for.
- A library might subscribe to some services. Also could share passwords, although this is in violation of most service agreements.
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Shareware
- Some programs have a free trial, after which the product should be purchased.
- Ad-Aware, WinZip
- Paid directly, and sometimes supported by ads (way more annoying).
- Some shareware programs have persistent reminders to register, or features are limited until it's paid for.
- Sorry, no legal workaround here. Those who don't care use cracks / warez.
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Online marketplace
- Any site where something in the real world is sold. (Sometimes in the virtual realm too)
- Amazon, eBay
- Paid directly, fees
- Not much to complain about here.
- Get the best deals through online aggregators like MySimon or Froogle.